Conduit Recognized by Independent Research Firm as Social Computing Awards Finalist Redwood Shores, CA – November 5, 2007

USA Cycling Uses Conduit Community Toolbar to Connect with Customers

Redwood Shores, CA – November 5, 2007 - Conduit, the leading platform for building online communities via community toolbars, today announced that USA Cycling and Conduit were named as finalists in the inaugural Forrester Groundswell Awards, the first awards program to recognize excellence in business uses of social technologies. Winners and finalists were chosen across seven categories that comprise the main goals Forrester Research recommends companies consider as reasons to use social technologies to interact with customers. USA Cycling and Conduit were honored in the “Talking” category for demonstrating business effectiveness in connecting with customers in new ways, extending PR and marketing.

USA Cycling implemented its Conduit-powered community toolbar to communicate with its cycling fans, and, most importantly, connect them to key events. The organization marketed the free toolbar to the many website users and cycling fans who were unable to attend, but interested in viewing the races and receiving up-to-the-minute notifications on race happenings. In less than a month, USA Cycling reported that the toolbar drove more traffic to its website and repeatedly engaged its website users, proving its effectiveness as a next-generation digital marketing tool.

The results of USA Cycling’s social technology project included:

• Over 82% of existing fans downloaded the toolbar
• In the month leading up to the race, the site received 3 million hits as compared with 73,103 hits from the previous year
• During the race itself, the site received 6 million hits – most from clicking through from the toolbar

“It is a great honor to be included in the first Forrester Groundswell Awards alongside other innovators using social applications to deliver business value to their customers,” said Ronen Shilo, CEO of Conduit. “USA Cycling is an outstanding example of the results that can be achieved with our community toolbars, and we are very pleased to be able to work with the organization in breaking new ground in the social technology space.”

The Forrester Groundswell Awards are an outgrowth of the book Groundswell, to be published in 2008 by Harvard Business School Press. Written by two of the most respected and well-known Forrester analysts, Josh Bernoff and Charlene Li, Groundswell will focus on effective business strategies in a world transformed by social technologies and will feature the types of case studies recognized by the Forrester Groundswell Awards. More information about the Forrester Groundswell Awards is available at www.forrester.com/groundswell.

To create a community toolbar for your website, visit: www.conduit.com.

About the Conduit Network

The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via a community toolbar. It facilitates brand awareness by alerting users surfing the web to publishers in the Conduit Network. Users can subscribe to publisher communities of choice with a single click, with no download and without sacrificing browser real estate. With the Conduit Network publishers experience free exposure, achieving user acquisition in an unprecedented way.

About Conduit

Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest web communities. Conduit delivers unprecedented community loyalty and site traffic for over 140,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 220 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

Press Contact
Lisa Dilg
PerkettPR for Conduit
313.399.0892
conduit@perkettpr.com

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