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Lufthansa Soars to New Heights with Conduit-Powered Community Toolbar
Redwood Shores, CA - July 3, 2007
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Europe's second-largest airline and other popular travel sites turn to Conduit to out-innovate the competition with real-time customer connection
Redwood Shores, CA - July 3, 2007 - Conduit, the leading platform for building online communities via community toolbars, today announced that
Lufthansa.
has deployed Conduit's community toolbar solution to provide users with real-time updates on flight status, destination weather, seat availability and more. One of many travel industry customers now using Conduit's solution, Lufthansa has experienced an impressive increase in sales and customer acquisition due to the
Lufthansa Toolbar for Spain and
Barra Lufthansa for Portugal
"Just three weeks after we launched the Lufthansa toolbars, we had more than 1,000 downloads," said Annika Baum, e-Business and Online Sales Manager, Lufthansa. "It's an enormously useful tool for customer outreach and we're amazed by the reception from our customers – they simply love it. It's already had a significant impact on sales and we couldn't be happier with the results."
The travel sector has embraced Conduit with airlines and travel agencies now creating deeper user engagement by providing instant and constant access from the browser. Users benefit from anytime, all the time access to key travel information such as:
 | Flight status alerts |
 | Travel information |
 | Booking engines for flight, hotel, car rental, tour reservations, and more |
 | Destination weather updates |
 | Seat sales, discount tickets, promotions and other exclusive deals |
 | Other useful real-time tools for the savvy traveler |
Conduit-powered community toolbars are redefining the way travelers interact with online travel sites. Delivery of real-time information to would-be travelers has always been a friction point for travel sites and traditionally, users have had to endure lag time obtaining the latest updates on flight information due to inherent limitations of email as a delivery vehicle. With Conduit-powered community toolbars, travel sites have an advantage in that those updates are delivered straight to the browser in real-time. Therefore, even if a user navigates away from the travel site and does not check their email, the information is instantly available via the community toolbar.
In addition to Lufthansa's innovative use of Conduit, other forward-thinking travel industry companies using this evolutionary communications platform include:
 | Vueling - A major European airline servicing destinations in Madrid, Barcelona, Paris and other major cities in Western Europe. |
 | Opodo - Owned by nine of Europe's leading airlines, Opodo is he first truly Pan-European travel service created to address the real needs of today's traveler with over 500 airlines, 65,000 hotel properties and 7,000 rental car locations worldwide. |
 | Flug7 - A leading German language online travel agency. |
 | Travel Point – An online travel agency with over 18 years of European travel experience. |
"We're focused on implementing new and creative ways to extend our brand awareness and increase customer loyalty," said Juan Moreno, Web Content Manager, Vueling. "The Conduit-powered community toolbar is an incredible tool that allows constant, direct contact with our customers. Conduit's solution is central to our outreach efforts and we're ecstatic about the results we've seen so far."
"Conduit is the easiest yet most robust solution for customer engagement I've seen," said Eckart Backofen, Online Search Marketing Executive, Opodo Germany. "We push promotions and travel deals through the toolbar, and our customers use the toolbar to search for travel getaways in Germany and throughout Europe. I've never seen anything like it. It's a huge hit with our customers and it couldn't be easier to implement."
Conduit is helping the travel industry keep pace with the Web 2.0 world in which users expect real-time information to be available at the click of a button. Already hard at work in a diverse set of US industry sectors, the company's innovative community toolbars are proving to be an effective new marketing medium for travel businesses in Europe and are available for use on any website around the world. If you are interested in adding a free, easy-to-use, Conduit-powered community toolbar to your website visit: www.conduit.com
"Conduit is a natural fit for the fast-paced, high-touch nature of travel industry customer service, marketing and customer outreach," commented Ronen Shilo, CEO, Conduit. "The travel industry can achieve higher sales, increased brand awareness and a valuable 24/7 connection with customers through Conduit. We are proud to be the solution of choice for real-time user connectivity and engagement in the travel industry."
About Lufthansa One of the world's largest airlines, Lufthansa flies to some 192 destinations in 78 countries, including 19 North American gateways. Orlando will become Lufthansa's 20th North American gateway on October 30, 2007. Together with its partners, Lufthansa serves 416 destinations in more than 98 countries worldwide. An industry leader known for its focus on innovation, Lufthansa in March 2005 launched Lufthansa Private Jet, which provides travelers arriving in the airline's Frankfurt, Munich and Zurich hubs with exclusive seamless travel by private plane to more than 1,000 airports in Europe, Israel and the Russian Federation. With 15 aircraft on order, Lufthansa will be the largest European operator of the Airbus A380. It is also the launch customer for the new Boeing 747-8, with first deliveries starting in 2010. For more information or reservations, visit www.lufthansa.com.
About Conduit Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest web communities. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.
Press Contact
Lisa Dilg
PerkettPR for Conduit
313.399.0892
conduit@perkettpr.com

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