Gotuit Sees 200% Increase in Video Searches with Conduit Business Wire, January 23, 2007

Conduit puts Gotuit directly on the browser for unprecedented access to the hottest online videos

Conduit, a breakthrough marketing platform for creating community toolbars that drive traffic and loyalty, today announced the successful launch of the Gotuit Media toolbar, which has generated a 200 percent increase in average daily search volume. Gotuit Media, a digital media company delivering advanced on-demand video products to broadband, mobile, and cable, selected Conduit to power the browser application for their popular broadband video search destination, Gotuit.com. Conduit provides Gotuit with a platform to increase user engagement and page views through real-time, browser-based access to the hottest digital media content offered at Gotuit.com. With over 125,000 publishers and five million users, Conduit is a leader in user-centric marketing platforms.

“We wanted to offer our users real-time browser based access to the best video experience on the web and help them discover online video in a whole new way. Conduit’s easy to use solution enabled us to focus on developing our core business without having to divert development resources,” said Mark Pascarella, CEO Gotuit Media. “The response has been overwhelming. We are thrilled with the rapid adoption and increased usage resulting from the launch of our Gotuit toolbar.”

Gotuit’s toolbar is delivering a significantly more engaging and satisfying user experience due to key toolbar components that further encourage fans to engage with the professional and user generated video “scenes” available on the Gotuit portal. Toolbar components include:

	Gotuit “InVideo” Search — powered by Gotuit, search for user-defined scenes found inside videos on popular video destinations like YouTube, MetaCafe, Google Video and Daily Motion
	“Make Scenes” — an instant link to Gotuit’s SceneMaker™ application that allows toolbar users to tag and share specific scenes inside video on any of the above mentioned sites as they are browsing the Web
	“Show Scenes” — quick link to view the “Scenes” within the video you are watching, as defined by other video fans using Gotuit’s SceneMaker
	Gotuit Contests, “Win a Wii” — direct link to Gotuit’s current contests like the recently launched contest for users to create and embed their favorite video scenes. The toolbar helps promote the contest and reminds users they can enter to win a Nintendo Wii™ as often as they want
	“GotuitTV” — direct access to Gotuit’s professional video content player offering thousands of free Music, Sports, News and Entertainment videos
	“The Lounge” — easy access to the most recent topics being talked about on Gotuit’s popular blog

“Consumers are flocking to broadband video in massive numbers and Gotuit has done a fantastic job of leveraging the Conduit platform to create a superior and engaging user experience for site visitors,” said Ronen Shilo, CEO of Conduit. “User retention will be core to leadership in this industry and Gotuit is clearly investing in it to build its leadership position.”

Creating a community toolbar is quick, easy and free. In only three simple steps, anyone can create a community toolbar with popular site content, commerce and community components. With a few more clicks they can promote their toolbar to their fan base. Conduit’s free, easy-to-use solution delivers unprecedented face-time for publishing customers by allowing them to put their most compelling site links on the user’s browser, no matter where they are on the Web. Multimedia components like streaming audio and video, RSS feeds, chat, radio, email notifier, weather, and more, offered via Conduit, are easy to customize and implement in minutes, not days. Create a free toolbar for your website at www.conduit.com.

About Gotuit Media
Gotuit Media is a digital media company delivering a new class of on-demand video products to multiple platforms including broadband, mobile and cable. Gotuit’s complete product portfolio includes broadband video portal www.gotuit.com, the Gotuit Media Platform for broadband video publishers, Gotuit VOD cable channels, and Gotuit-powered mobile products. Gotuit holds a broad portfolio of patents in the on-demand video space, including several landmark awards concerning the use of video metadata for improved navigation, video search, and personalized viewing. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. Visit Gotuit Media’s website at http://www.gotuit.com.

About Conduit
Conduit is a breakthrough marketing platform for creating community toolbars that drive traffic and loyalty by enabling publishers to persistently connect and engage with their user community via the browser. Conduit delivers unprecedented community loyalty and site traffic for over 125,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, REMAX, Blogdigger and small and medium publishers in 112 countries around the globe. Conduit’s innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

Press Contact
Heather Mosley
PerkettPR
415-384-0113
heather@perkettpr.com

Let us show you how easy and quick it is to create your Conduit community toolbar