ASPCA Uses Conduit Community Toolbar to Deliver Urgent News about Pet Food Recall Redwood Shores, CA - May 16, 2007

The Official ASPCA Community Toolbar Keeps Pet Parents in the Know about the Pet Food Recall, with Life-Saving Alerts

Redwood Shores, CA - May 16, 2007 — Conduit, the leading platform for building online communities via community toolbars, today announced that the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) has been using the Conduit Community Toolbar to notify its pet owner community members of important news about the pet food recall crisis. As new pet food brands are being added to the recall list, the Official ASPCA Toolbar has become an important way to disseminate updates.

Since March 16, more than 120 brands of dog and cat food, including some treats, have been recalled due to contaminated protein substances. While there is still no official count of the number of animals that have been sickened or killed from ingesting contaminated products, unofficial estimates put that number in the thousands.

Functioning on the user’s browser, The Official ASPCA Community Toolbar provides two-way, real-time direct messaging and RSS news updates directly from
the ASPCA's Pet Food Recall Resource Center, even when pet parents and other concerned individuals are not on the ASPCA site. Users don't need to keep checking the site to see if the situation has changed; instead, they get updates delivered straight to their browser, whatever site they are on at the time.

"Staying connected to our users anytime they are online is a tremendous benefit, especially during this nationwide crisis,” remarked Ayumi Stubbs, Senior Manager of Internet Communications, ASPCA. “Since not all of our supporters visit the ASPCA website every day, it's a great way to share new developments on the crisis. We also deliver other vital information via the RSS feed to our blog, which contains all the latest news in pet care, fighting animal cruelty, and donating to our cause.”

As experienced by the ASPCA and its supporters, Conduit provides a breakthrough communications solution that is especially helpful during a time of crisis. The Official ASPCA Community Toolbar links to the ASPCA’s Pet Food Recall Resource Center, which offers detailed information on the crisis including news about new additions to the Pet Food Recall List, detailed information on the nature of the toxin, signs and signals that your pet has been poisoned, information on safe foods, US FDA regulations, dietary information, what to do if you think your pet has been poisoned, quick links to emergency agencies, veterinary hotlines, and even how to talk to kids about poisoned pets.

"The information that the ASPCA is disseminating through their community toolbar is literally saving lives, and we are proud to play an instrumental role in the pursuit of this noble organization," commented Ronen Shilo, CEO of Conduit. "This usage highlights the potential of our platform to be used as a mechanism to deliver urgent news in real-time to Internet users.”

Stay informed as the ASPCA continues to monitor the pet food recall situation, and provide regular updates and advice for pet parents via the Official ASPCA Community Toolbar . In addition, the toolbar also offers features such as weather updates, Google search, email checker, and more.

Conduit provides a quick, easy, free and effective solution to websites seeking to engage their users and keep them informed about significant news. Conduit Community Toolbars have been proven to drive traffic and build stronger communities. Create your own community toolbar at www.conduit.com.

About ASPCA®

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first humane organization established in the Western Hemisphere and today has one million supporters. The ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides national leadership in anti-cruelty, animal behavior, humane education, government affairs and public policy, shelter support, and animal poison control. The NYC headquarters houses a full-service animal hospital and adoption facility. The Humane Law Enforcement department enforces New York's animal cruelty laws and is featured on the reality television series “Animal Precinct” on Animal Planet. Visit www.aspca.org for more information.

About Conduit

Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect and engage their users via the browser. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit’s innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

Press Contact for Conduit
Lisa Dilg
PerkettPR for Conduit
313.399.0892
lisa@perkettpr.com

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