October 21, 2007 By Michael Eisenberg

Button 2.0

With the US Presidential race in full swing, candidates have been availing themselves of all of the latest social this and social that, virtual this and virtual that. Candidates in Second Life, Blogging Candidates and YouTube Debates. MySpace Profiles, Facebook Walls (at least they graduated college which is more than we can say of some candidates in Israel, and Paypal tip cans.

However, all of these "web 2.0" environs were akin to the town hall or whistle stop, somewhere you needed to go to pay homage or show support. Sure you could friend a candidate in Myspace and tell the world you were supporting a given candidate. Missing for me was the good old fashioned button; the one you installed on your lapel and told the world you were drafting Ike or publicly pulling for the youthful catholic JFK. That I think was the first thing one adorned when supporting a candidate (in Israel it is the ubiquitous bumper sticker).

But now I found it, not just any button but a tunable customizable one. In fact this button will be ever present in front of you and installed for all to see. Ironically, the 2.0 button is on Ron Paul's website before there is a website. Yup, get it here now, the Ron Paul Toolbar. Sport it on your browsers lapel. Ron Paul's is a bit bland with links to YouTube (Videos of Paul I am sure) and what is sure to be a scintillating RSS feed. Since this is customizable I wonder if you will get the Bill & Hillary Buy One candidate toolbar Get One Free husband ToolBar when it comes? The Rudy Law and Order Bar with Extra links to 9/11 records ToolBar? I bet Fred Thompson's comes with a TV Feed. I am thinking of getting My Orthodox Jews For Mormon Businessman ToolBar for Mitt Romney. Come on, shout it out loud and wear it proudly on your Firefox's lapel.

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